Our minds are inherently programmed to respond to colour. They shape our thoughts and emotions. And according to studies, colour affects more than mood — it has the ability to change our buying habits. Colour can invoke as much as an 80 per cent change in motivation when it comes to online shopping, advertising, and marketing campaigns.
While perceptions of color are somewhat subjective, some color effects have universal meaning. Here are some examples of how different colours are perceived, and logos that were designed to aggressively or subtly reach their market.
white
The universal colour of peace and purity. Find it in logos as reversed text or negative space.
- Cleanliness
- Innocence
- Peace
- Purity
- Refined
- Sterile
- Simplicity
- Surrender
- Truthfulness
yellow
Can have conflicting messages. Bright and highly visible, it’s often used in logo design to get attention, create happiness and warmth.
- Caution
- Cheerful
- Cowardice
- Curiosity
- Happiness
- Joy
- Playful
- Positivity
- Sunshine
- Warmth
orange
Combining red and yellow’s attributes, it’s often used to draw attention. Find it used in logos to create playfulness, stimulate emotions or even appetites.
- Affordable
- Creativity
- Enthusiasm
- Fun
- Jovial
- Lighthearted
- High-Spirited
- Youthful
red
An intense colour that can summon strong emotions from Wood and warfare to love and passion. Used in logo design to grip the viewer’s attention and has been known to raise one’s blood pressure or make people hungry.
- Action
- Adventure
- Aggressive
- Blood
- Danger
- Drive
- Energy
- Excitement
- Love
- Passion
- Strength
- Vigor
pink
A feminine color that conjures feelings of innocence and delicateness. Often used in logos to add a feminine flare.
- Appreciation
- Delicale
- Femininity
- Floral
- Gentle
- Girly
- Gratitude
- Innocence
- Romantic
- Soft
- Tranquil
purple
Implies royalty, mystery, spirituality and sophistication. As a combination of fed and blue, it has both warm and cool properties. Find it in many education rolated and luxury product logos.
- Ceremony
- Expensive
- Fantasy
- Justice
- Mystery
- Nobility
- Regal
- Royalty
- Sophistication
- Spirituality
blue
A calming colour that and can stir up images of authority, success and security. Most people can say they like at least one shade of blue. The most popular color in logo design, it can be seen extensively in government, medical and Fortune 500 company logos.
- Authority
- Calm
- Confidence
- Dignity
- Established
- Loyalty
- Power
- Success
- Sccure
- Serene
- Trustworthy
green
Presents life and renewal. It is a restful and soothing colour but can also represent jealousy and inexperience. You can often find it used in companies that want to portray themselves as eco-friendly.
- Crisp
- Environmental
- Fresh
- Harmony
- Health
- Healing
- Inexperience
- Money
- Nature
- Renewal
- Tranquilrty
brown
Brown indicates nature, woodiness, and utility. Brown is used in logos related to construction and legal logos due to us simplicity, warmth and neutrality
- Calmness
- Depth
- Earth
- Natural
- Roughness
- Richness
- Simplicity
- Serious
- Subtle
- Utility
- Woodsy
grey
Neutral and cool, grey is often used for the typo within logos because it is neutral and works well with most other colors.
- Authority
- Corporate
- Dullness
- Humility
- Moody
- Practicality
- Respect
- Somberness
- Stableness
black
Symbolizes monaco Of evil, popular as an indicator of power.Found in many logos for its boldness, simplicity and sophistication.
- Authority
- Bold
- Classic
- Conservative
- Distinctive
- Formality
- Mystery
- Secrecy
- Serious
- Tradition
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